A candidate’s experience throughout the job application process directly relates to employee attraction within an organization. If a candidate has a quick, easy process, they are more likely to complete the application and potentially accept an offer from the company. Consider the following tips to help create a user-friendly job application:
- Remove barriers to entry. Removing or minimizing barriers, such as requiring a company account, login or password for an application, makes it easier for candidates to access and complete applications, increasing an organization’s candidate pool.
- Make it quick. Shortening the application and asking fewer questions makes it easier for candidates to complete. Allowing candidates to submit resumes through platforms such as Dropbox and LinkedIn may also speed up the application process.
- Create a mobilefriendly option. Letting candidates complete applications on their mobile devices allows them to apply when it is most convenient. By making the process easier, employers can help increase the overall number of applications they receive.
- Automate the process. Using automated functions can help streamline the process by pulling essential information from resumes, resulting in shorter applications. This can help organizations to receive more applications and expand their candidate pool.
- Get feedback from current employees. Asking current employees for feedback on their experiences is a great opportunity to learn where to make improvements.
- Mirror your culture and communication style. Creating an application that mirrors your company’s culture and communication style gives potential employees a look into how your organization functions. This will help attract candidates who would fit well into the culture, thus making the overall application more effective in attracting desired talent.
- Clear job descriptions. Generating job descriptions that clearly state the essential information and requirements of the role lets candidates know what to expect before they apply. This can help reduce confusion and increases the likelihood that those who complete the application will accept a job offer if extended.
Creating a user-friendly job application is critical to attracting top talent. Whether it’s making your application easier to navigate or clarifying the job descriptions, there are several ways to make the process more user-friendly. For more information or resources on employee attraction and retention, contact us today.